Description
“Working Backwards” provides an insider’s perspective on Amazon’s corporate culture, leadership principles, and operational practices. Authors Colin Bryar and Bill Carr, both former high-level executives at Amazon, share firsthand accounts of the company’s evolution and the mechanisms that have driven its success. The book delves into key aspects of Amazon’s approach, such as customer obsession, long-term thinking, and the “working backwards” product development process, offering readers practical insights applicable to various business contexts.
