Description
“Hooked: How to Build Habit-Forming Products” explores the psychology behind why certain products capture widespread attention and become integral to users’ daily routines. Nir Eyal introduces the “Hook Model,” a four-step process—Trigger, Action, Variable Reward, and Investment—that companies can utilize to create products that encourage habitual use. The book provides practical insights and actionable steps for designers, product managers, marketers, and startup founders aiming to build products that captivate users and foster long-term engagement.
