Description
Collide delves into the transformative power of creative conflict, presenting it as a catalyst for innovation and breakthrough thinking. Tay Guan Hin, an internationally recognized creative leader, offers insights into how embracing conflict can lead to effective problem-solving and idea generation. Drawing from his extensive experience in global advertising and digital engagement, the book provides practical tools and techniques to harness the energy of conflict, encouraging readers to “smash ideas together” to spark creativity.
