Description
“The Dip” explores the concept that in any endeavor, there comes a challenging period—the Dip—where initial enthusiasm wanes, and the effort required increases. Seth Godin argues that successful individuals recognize when to persevere through the Dip to achieve mastery and when to quit pursuits that lead to dead ends. The book provides insights into identifying which ventures are worth the effort and which are not, emphasizing that strategic quitting is a key to success.
